One day, my younger one called me with excitement in her voice. “Ma, a new professor came to class today and when she spoke, I was reminded of you and your story about buying those dinner plates using redeemable coupons”. She went on to explain her professor’s story of how food coupons given in her husband’s company were collected and used to buy the snacks for the whole family. It’s not that the snacks were unaffordable to her. That small act of using the coupons to redeem and buy for the whole family gave her such immense joy. And my daughter saw me in her; yes, I’ve been there and done that too.
A decade back, I was living in Hyderabad. Even though I used to visit supermarkets occasionally for some on-the-way shopping, I never really went to any supermarket for my monthly grocery shopping. I wasn’t against it or anything but I was way too fond of my local kirana shop, near my house. I just have to call him and give a list over the phone and tada…the things will be home delivered asap. The shop called Lucky Stores had a great sales strategy – the sales people were too friendly, very helpful and emergency orders were treated with utmost urgency. And most of all they understood my broken hindi and didn’t make it a joke of sorts 😉 A casual look at the shop may be deceptive but they had all the brands stocked inside their shop. I still remember how my younger one will proudly showcase her different variants of Lays chips to all her friends, which was not available in other shops – yes, Lucky Stores had very unique stuff too.
And then, we moved from that place. I missed Lucky Stores.
Then I started exploring the new place, went on long walks to know what shops are around, where to buy what, asked people around on shops they trusted and stuff like that. Then I discovered Ratnadeep Supermarket. It was like love at first sight. I loved the shop and I truly felt the shop loved me too 😉 The girls were in love with this shop for they had a whole section upstairs where they can browse through books, games and other stuff they like, while I can do my work.
My work at Ratnadeep comes from meticulous planning. Since I remembered the aisles in Ratnadeep like the palm of my hand, I wrote my grocery list, in accordance to the things arranged on the aisles and my movement from one aisle to another. It was a pre-planned routine. Certain things are bought month after month, like rice, pulses and other regular stuff for cooking. I used to linger more on the aisles for cosmetics and toiletries where I was spoiled for choice with the multitude of brands displayed.
The first floor had displays of stationery, books, games, CDs, crockery, cooking utensils and many more. And I always gazed at the beautiful crockery and used to make mental notes on what all I can buy that month, and what to buy the next month.
In all this planning, I used to hoard the gift coupons which Ratnadeep offered. I used to get a coupon for every 100/- I bought. I saved them so carefully and kept counting it after every month’s grocery shopping. Then I used to go to the crockery section and check on the favorite item of mine to see if the coupons I had was enough to redeem against the price of that crockery set. It’s not the fact of not being able to buy that set, it’s just that the feeling of satisfaction and happiness at redeeming the collected coupons was too overwhelming and made me glow with pride. And with those coupons, I had bought two sets of 6 dinner plates and I value that as my prized collection.
So, have you bought things by redeeming your coupons? How did you feel?