There are many people who care for the education of the under-privileged. But when the initiative comes from a bigger, responsible group like Hindustan Times, it does make a difference.
Recently I came across HT’s campaign, called You Read They Learn.
With this initiative, HT wishes to contribute strongly in the space of pre-primary and primary education as we believe that education is every child’s right. HT will contribute 5 paise every day from every Metro copy of Hindustan Times sold in Delhi-NCR towards creating a corpus which will fund the education of over 10,000 children over the year. To begin with, HT is partnering with Pratham Delhi Education Initiative and Child Rights And You (CRY) to utilize the funds for bringing underprivileged children to the classroom. Going forward, HT will also engage with other NGO partners working in this space.In line with the initiative’s mission to help educate underprivileged children, every page of the today’s Hindustan Times Delhi-NCR edition includes a page of a textbook. Following three simple steps, readers can cut out these pages, staple them together to form a textbook and then share it with an underprivileged child.