Ads – iLike & iNoLike

If there is anything that I get hit with everyday, is the Ads that torment me, when I am glued to my favourite Nigella’s cookery show.  The Ads just zoom on to you, when she is about to explain the marinade or the icing.  Che !!! Now I’ve to wait for a few more minutes to get back into that cooking mood.

But, I don’t mind the break when the following Ads are shown, because I love watching them, again and again.

iLike

1. Limca :

The tagline is Fresh Hojao and the Ad just does that – It just freshens up the whole living room.  Everytime, they splash water on each other, I feel that I am getting wet – such is the impact.  The actors have also done a fantastic job.

2. Airtel

Every Ad made for Airtel, touches my heart in some eloquent way. The meaning so deep, yet the Ad is so simple and heartwarming. How do these people do such awesome Ads again and again ???

3. The Hutch with the Pug

You and I
In this Beautiful World
Green Grass
Blue Skies
In this Beautiful World
You and I
In this Beautiful World

WOW, One of the best made Ads, which made the Pug quite famous. The bond between a boy and the dog, is best shown and people were able to instantly relate to it, which made it quite successful.

4. Amul

Be it the butter / dhoodh / anything, these Amul Ads are quite wonderful !!!

5. Incredible India

This is India in myriad colours and spectacular places. Indians should take pride in protecting these wonderful places, animals, tribes of India. India showcased the best !!!!

There are so many variations in this Incredible India and each one of them, I assure you, is so mesmerising and wonderful !!!!

 

iNoLike

1. The Fairness Creams
If there is any product that has sold beyond the growth %, it is these fairness products. We, as Indians, are totally addicted to the fair colour and companies have made use of this addiction, quite well. While Indians want to become fair, the fairer skin wants to tan. Its always wanting what we are not.

BTW, just a harmless simple question – Does this fairness cream work well in Africa too ???? 😉

And the craze for fair skin has got into the Indian male too !!!

2. Chocolate Deo

 
This ad won a Gold Lion at the Cannes International Advertising Festival, 2008. Maybe it was adjudged the best for the use of such an idea. But I just cant stand it – somehow, this Ad makes me puke.

3. Amul Macho

I think that the Ads for lingerie need to be very decent. But these two Ads with the dirty tagline – Crafted for fantasies, makes me quickly change the channel !!! And I curl from inside, if I have to watch this Ad with my daughters.

4. Bingo

If there can be a silly and infuriating Ad, then its the Bingo chips Ad. Everytime I see this Ad, it makes my blood boil – how silly can this be !!!

5. Harpic / Domex Toilet Cleaner

Eeeks !!! I dont like the way they’ve animated the germs and how they dance in glee !!! The dislike towards this Ad is more, as I find an increase in the frequency of telecast during lunch / dinner times. Maybe, those are the prime slot viewing times but it is disgusting to watch those Ads while eating.

Disclaimer :
I perfectly understand the difficulties involved in making an Ad film. Its the toughest job. The attention of the audience need to be captured within a minute or less and also the message sent across. And people are being very creative in designing these Ads. I appreciate the effort of everyone involved in such creations.

Those Ads which I’ve listed as iNoLike, are a big No-No from my personal point of view. I don’t have anything against the people who created them all.