There are many people who care for the education of the under-privileged. But when the initiative comes from a bigger, responsible group like Hindustan Times, it does make a difference.
Recently I came across HT’s campaign, called You Read They Learn.
With this initiative, HT wishes to contribute strongly in the space of pre-primary and primary education as we believe that education is every child’s right. HT will contribute 5 paise every day from every Metro copy of Hindustan Times sold in Delhi-NCR towards creating a corpus which will fund the education of over 10,000 children over the year. To begin with, HT is partnering with Pratham Delhi Education Initiative and Child Rights And You (CRY) to utilize the funds for bringing underprivileged children to the classroom. Going forward, HT will also engage with other NGO partners working in this space.
In line with the initiative’s mission to help educate underprivileged children, every page of the today’s Hindustan Times Delhi-NCR edition includes a page of a textbook. Following three simple steps, readers can cut out these pages, staple them together to form a textbook and then share it with an underprivileged child.
I saw this too, Uma, and was really impressed. Small things like this can make such a huge difference!
And it is wonderful that you are sharing this, Uma.
Very novel initiative by H.Times. And hopefully once they see this campaign a success, they should extend it to other cities as well. So more people contribute and more children learn.
excellent .. hope this is much more successful and inspires others to do something and extend it to other places toooo
thanks for sharing
A very good initiative, this is. First TOI started ‘Teach for India’ and now this one. With the corporates taking up such things education in India will improve for sure..
I wasnt aware of this..its a super effort..and like they say ‘every drop counts’
This is a commendable initiative… thank you for letting us all know Uma.
a very interesting and awesome initiative
thank you for sharing it
Wonderful initiative! Hope it becomes a big success!
great initiative!
The idea of printing one textbook page per day is interesting. But instead of cutting it daily and giving a bunch of cut-papers to children, people might want to buy the book directly and give it to underprivileged children.
Since education is very important, the first initiative of donating to CRY and others is good.
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